AdMonth Week 4: Beyond the Scoreboard Buffalo Sports Marketing Panel

Join AAF Buffalo on October 29th from 5:30–8 PM for a sports marketing panel featuring pros from sports teams, agencies and brands you love.

Topics may include:

• The difference between sports marketing and traditional brand marketing
• Building mutually beneficial partnerships between teams and brands
• Real-time marketing during games and events
• Collaborating across stakeholders: brand, agency, team, league, athlete
• What defines a successful sports marketing campaign/presence
• Career paths in sports marketing and the skills needed to succeed

The goal is to give attendees a well-rounded, insightful look into how sports can be a powerful marketing platform — with actionable takeaways they can bring back to their own work.

Event Schedule

5:30 Check in

6-7:30 Talk

7:30-8 Q&A

Directions and panelists bios to come.

This event is open to anyone in the marking, advertising, video and arts industries. Students and pros are welcome. Choose the buy three get one event free option in checkout to get access to all four AdMonth events for the best price!

Event Venue & Nearby Stays

Delaware North, Global Headquarters, 250 Delaware Avenue, Buffalo, United States