About this Event
Sensing and leveraging today’s culture, media and technology to grow your brand.
During this interactive training you will learn how you and your team can ‘sense’ and ‘leverage’ along the three axes of culture, media and technology. Sensing is the art of exploring, questioning and experimenting with opportunities in culture, media and technology that lead to breakthrough insights and ideas. It is all about the disciplined and serendipitous collection of unexpected treasures that will help you to solve problems in new ways. The session is a mix of short talks, peer-to-peer games and expert feedback in small teams. You will connect with other brand & marketing leaders to reflect on and grasp the new world in a fun and practical way. Together we will explore ways to grow young as a brand – connecting with audiences in creative ways.
During this session you will:
- Learn from the mindset and skillsets of culture, media and tech experts
- Discover how fast-growing brands ‘sense’ and ‘leverage’ opportunities in culture, media and tech
- Experiment and play with forces in culture, media and tech to create ideas for your brand challenges
PROGRAM
9:00-9:30 walk-in and coffee moment
9:30-10:00 Energisers by ADCN
10:00-11:00 Talks by ACE
11:00-12:00 Workshop
12:00 - 12:30 Lunch (optional)
INTRO BY
Harm Balvers, head of Strategy & Programs at Born05. Classically trained, digitally shaped. Brand thinker for clients like 538, ASN Bank, Easee, Greenchoice and Unilever.
INNOVATION SPEAKER
Timo Wilbrink , previously UX-designer and developer, currently works as a Creative Director at Born05 for clients such as RTL Videoland, Porsche and ASN Bank.
CULTURE SPEAKERS
Strategy Director Amber Haank and strategists Jasemen Nassab and Raphael de Jong at AMARU. Authors of whitepaper COMMUNITY | CHAOS | CULTURE.
AMARU is a Cultural Intelligence & Talent agency. It aims to build bridges between underrepresented talent and the creative industry and offers cultural intelligence through content, insights and creative consultancy.
MEDIA SPEAKER
Dan Verhoeven is Creative Director at social-first agency Blauw Gras. He enjoys working on strategic and substantiated social campaigns, above just a pretty pixel. His client portfolio spans from ALDI, McDonald’s, Hornbach, PostNL to KWF, SNS, VTech and Anderzorg.
ADCN FACILITATOR
Dinesh Sonak, Creative Leadership Coach, ADCN Academy
ABOUT ACE
ACE is the new breed network made for the new world. They help brands navigate and embrace today’s culture and technology with their comprehensive offering in: branding & advertising, social, PR & influencer marketing, campaigning & communications, digital & technology, en media & performance. With 320+ savvy creative minds and offices in Amsterdam, Utrecht and Rotterdam they work with leading brands to stay ahead of the game. More info at: https://www.thisisace.nl/
Event Venue & Nearby Stays
Ace, ACE HQ, Amsterdam, Netherlands
EUR 0.00