Accelerate User Research by Building Your Own AI User Persona

Join us for a one-day workshop that explores how generative AI is transforming the UX design and research process by enabling faster, higher quality, and more thoughtful work.
We’ll show you how to create highly-informed and diverse personas and integrate real human feedback. AI skills are essential for designers and researchers today, and this course will enable you to identify the opportunities throughout the end-to-end user experience process.
You’ll learn powerful prompting skills to streamline design and research tasks, and enable you to set context, use shorthand notation, manipulate data, and conduct UX workflows. Your personas give you multiple perspectives throughout the process with AI-generated insights, clarifying research questions, and planning user studies.
We’ll look at the rationale and appropriate use of simulation, and see how new ideation techniques produce an unprecedented exploration of design opportunities. This workshop is perfect for UX professionals who want to learn the latest AI techniques, accelerate their research process, gain deeper insights, and refine designs with speed and creativity, all in a human-centered approach.

What You’ll Learn:

• Prompting tips for UX research. Learn how to create effective prompts to identify research questions, generate detailed research plans, pilot test and practice your study designs, and analyze results.

• Simulating research scenarios. Conduct realistic research simulations using AI personas to test designs and generate insights, and see where these complement traditional design reviews.

• Building comprehensive personas. Use ChatGPT to create diverse and actionable user personas tailored to your projects.

• Comprehensive AI support for UX. Learn to apply AI prompts to save time and raise quality at every stage of the UX process, from concepting and requirements to task design and wireframing to documentation.

• UX Workflows with AI. Master workflows and data pipelines to seamlessly integrate AI into your end-to-end UX process.

Who Should Attend:

• UX designers wanting to raise the bar with flexible prompting methodologies to improve ideation, design validation, and their overall workflow.
• UX researchers aiming to save time for both documentation and analysis with AI methods, and expand their methodological toolbox.
• Product managers aiming to accelerate product research and testing cycles with better coverage of the requirements and deeper use of UX methods.
• AI enthusiasts eager to explore the latest techniques in design innovation.

Prerequisites

• Bring your own laptop.
• ChatGPT Plus subscription - provides improved reasoning and fewer limits than the free version, and thus more satisfying design insights. Sign up at chat.openai.com.

Event Venue & Nearby Stays

972 Mission St, 972 Mission Street, San Francisco, United States