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Social media and ecological data integration offer a novel approach to monitoring ecotourism impacts. This study analyses geotagged social media to examine nature tourism trends across the Ythan River area, including Newburgh Seal Beach and Forvie Nature Reserve. Using hashtag analysis, and GPS activity data, my study aims to examine visitor motivations, awareness, and human-seal interactions. In the hope to balance conservation with recreational access in protected coastal environments.
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Zoology Building, University of Aberdeen, Tillydrone Ave,Aberdeen, United Kingdom
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