About this Event
ABCs of Success Lehigh Valley is not your ordinary trade show!
For $30.00 per person, your day includes:
- Educational seminars hosted by major vendors and manufacturers of siding, roofing, windows, and more
- Onsite vendor exhibits and live product and installation demonstrations
- Door prizes for each attendee
- After party with live performance from Don't Call Me Francis in the Wind Creek Bethlehem Event Center
Event Schedule:
1:00 PM-5:00 PM Trade Show
1:30 PM-5:00 PM Seminar Sessions & Live Demos
Seminars presented by: ABC Supply, AZEK Exteriors-TimberTech, CertainTeed Roofing, GAF, GoodLeap, Lomanco Ventilation, Owens Corning, Project Map It, VELUX America, (see full descriptions below)
Demonstrations presented by: CertainTeed Siding, James Hardie Building Products (see full descriptions below)
5:00 PM-8:15 PM After Party with Live Performance from Don't Call Me Francis
The fun doesn't have to end at 8:00 PM!
A discounted room rate of $154.00++ per night is available to all ABCs of Success Lehigh Valley attendees for the night of February 12, 2026 only. Refer to your order confirmation for instructions for making your reservation. All reservations must be in place by January 19, 2026 to receive the group rate.
Space is limited! Register today!
Featured Seminars:
ABC SUPPLY: Come discover how myABCsupply can simplify your day-to-day. Learn about 24/7 access to real-time pricing, order templates, and measurement reports, and see how easy it is to order materials and manage deliveries on the go.
AZEK EXTERIORS - TIMBERTECH: How to add decking to your existing business and the value it brings. We will explore the value proposition of this added service and how it will add revenue.
CERTAINTEED ROOFING: FORTIFIED Roofing System and PMS Shingles - The seminar highlights how the FORTIFIED Roofing System strengthens homes against severe weather through enhanced installation practices. It will also showcase polymer‑modified shingles, which use advanced polymers for greater flexibility, impact resistance, and durability in extreme weather. Together, these innovations give contractors a competitive edge while offering homeowners long‑lasting protection and peace of mind.
GAF: Our CARE Trainer Ralph Finizio will be conducting the seminar. We will cover what's new for 2026, including new colors, new announcements, and featuring our "How to Sell GAF Enhanced Warranties" role-play.
GOODLEAP: Join GoodLeap for an introduction to homeowner financing solutions that help contractors close more deals. Learn best practices for presenting financing options at the kitchen table and discover how simple, flexible tools can help you grow your business.
LOMANCO VENTILATION: Ventilation Concepts & Troubleshooting Techniques - Learn how to properly inspect and size an attic space for a properly ventilated system. Become certified in ventilation to become the expert the homeowner is looking for.
OWENS CORNING: Owens Corning is excited to invite you to an exclusive seminar focused on how Artificial Intelligence can transform your roofing business. This session will cover: Competitive Advantage - Learn how early adoption of AI tools can help you stay ahead in a rapidly evolving market. Smarter Operations - Streamline estimating, scheduling, and inventory management. Enhanced Customer Experience - Use AI-driven insights to deliver faster, more accurate solutions. Join us to explore practical applications and success stories that show how AI is shaping the future of roofing.
PROJECT MAP IT: Trust That Closes - How to Build Confidence at Every Stage of the Sales Process: Learn how to build trust at every stage of the sales process. From fast lead response to standout in-home presentations and confident follow-up, discover what drives homeowners to choose you. See how Project Map It strengthens every touchpoint with interactive maps, verified reviews, and real project photos, helping you prove credibility, shorten your sales cycle, and close more jobs with consistency.
VELUX AMERICA: Discuss VELUX’s new skylight system with factory installed shade as a standard and review added profit opportunities.
Featured Demonstrations:
CERTAINTEED SIDING: RISE Siding - CertainTeed’s RISE siding demo highlights the product’s sustainability, durability, and ease of installation, while also offering contractors training on sales strategies, installation best practices, and business growth opportunities.
JAMES HARDIE BUILDING PRODUCTS: Learn how to reduce installation time with James Hardie Siding to enable your business to produce more projects annually. We will have a two-sided free-standing wall highlighting the newly approved trim over application.
Event Venue & Nearby Stays
Wind Creek Bethlehem, 77 Wind Creek Boulevard, Bethlehem, United States
USD 30.00
