A Crash Course in Type Selection

Sat Jun 04 2022 at 10:00 am to Sun Jun 05 2022 at 05:00 pm

Letterform Archive | San Francisco

Letterform Archive
Publisher/HostLetterform Archive
A Crash Course in Type Selection
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Learn how to pick the right typeface, while navigating with confidence all the latest font formats, suppliers, and licensing options.
About this Event

Type selection and pairing has never been a straightforward task. The rapid increase of new typefaces, formats, and licensing options hasn’t made it any easier. This explosion of choice can be either intimidating or empowering; it all depends on your knowledge and skill set.

In this in-person weekend workshop (June 4-5), we’ll learn techniques that can make finding the right font one of the best parts of any job. Build a broader and smarter selection criteria, understand the connections between form and function, catch up on the latest suppliers and purchasing models, learn how to break free of overused fonts, and generally see typefaces with new eyes.


Learning Outcomes
  • Learn what makes typefaces good for specific projects
  • Discover new sources for fonts
  • Understand font licensing

Event Photos

Stephen “Stewf” Coles, Associate Curator & Editorial Director (he/him), joined the staff after serving on our Board of Directors since its inception. Born in Salt Lake City, he moved to San Francisco in 2004 to serve as FontShop’s creative director. He later worked as an independent consultant, connecting font makers with font users, and wrote the book The Anatomy of Type. With his background in design and journalism, combined with an obsession for type history, Stephen is responsible for the online face and voice of the Archive, and helps to shape the future of the collection. He will continue to publish the influential websites Typographica and Fonts In Use which will now frequently feature content from the Archive.


Event Photos

Christopher Slye is President of Type Network. He first worked as an independent type designer and developer and created his first typeface family, Elmhurst, in 1997. He then joined Adobe’s typographic staff to help expand the design and functionality of Adobe Originals typefaces. Later, he guided Adobe’s type-related technology and initiatives, contributed to the development of open web font standards, and eventually, until 2020, managed all aspects of Adobe’s type business and licensing programs.

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Event Venue & Nearby Stays

Letterform Archive, 2325 3rd Street, San Francisco, United States

Tickets

USD 360.00 to USD 384.00

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