About this Event
This interactive training session will look at the fundamentals of social media, giving the attendees an overview of the platforms and how to create content that speaks directly to their target audience.
Morning session 09.30 to 12.00
- Social Media Landscape
- What is social media/Meet the Platforms
- Social Media Strategy
- Goals/Objectives & KPI’s/Target Audience
Afternoon Session 12.45 to 16.00
- Content Strategy
- Content Creation & Planning
- How to Measure social media
- Analytics & Insights/Social Listening /Crisis Management
This workshop is for you if you would like to get a greater understanding of social media for your businesses. You may be at the start of your business journey or established but you must have started a businesses and have set up business pages on one of the main platforms: Instagram, Facebook, X (formerly Twitter), LinkedIn. Bring your own laptop and/or smart device to make notes/look up things online.
All attendees must register in advance of the course date via the following link: https://book.yorklearning.org.uk/Page/Prospectus_CourseOverview?uio_id=40973
Provided by York BID and the Business School at York St John University, and delivered by The Social Media Tree. If you have any questions of need to get in touch with us, please get in touch via [email protected] or 01904 809970.
FAQs
It will be held in Room DG/109. More detailed room information will be sent to attendees prior to the course. Please ensure we have the correct details for each attendee.
Lunch is not provided, but there are many shops and cafes nearby.
Parking is available at Union St Terrace Car Park, directly opposite the university.
Please note, this course is only available for York BID members.
Event Venue & Nearby Stays
York St John University, Lord Mayor's Walk, York, United Kingdom
GBP 0.00