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Precision Camera & Video turns 50 this year — and we're throwing a party. Join us February 23–28 for a full week of deals, free workshops, and celebrations across all three locations. From our 70's-themed kickoff party to hands-on sessions with photographers from Fujifilm, Sony, Sigma, and Westcott — this is our way of saying thanks to the community that made 50 years possible.Tuesday: 5-8PM
Precision Camera X Fujifilm: 50th Anniversary Kickoff Party @ High 5
Join Precision Camera and Fujifilm at High 5 Exchange for the official kickoff party on Tuesday, February 24th, from 5:00–8:00 PM. The celebration takes place at the bowling alley and features models dressed in ’70s-themed attire, hands-on access to Fujifilm loaner gear, and plenty of opportunities to shoot, bowl, and connect. Everyone’s favorite salesman, Robert Backman, will also be in attendance to help celebrate 50 years of creativity and community.
Wednesday: 5-7PM
Lighting as an Emotional and Narrative Tool
Fujifilm photographer Christopher Berry guides participants through the art of using light as an emotional and narrative tool—not just a technical one. A great portrait begins with understanding people, connecting with them, and lighting them in a way that reveals their story. Through engaging guided exercises and live demonstrations, students explore how to connect with their subjects, respond authentically to who they are, and create a cohesive set of 3–5 images that feel intentional, expressive, and alive.
Thursday: 5-7PM
Mastering the Art of Portraits
Sony Artisan of Imagery Monica Sigmon shares the posing and lighting methods she lives by. Participants learn how to light subjects beautifully with just one light source, how to best set camera settings based on subject matter, how to “see” the light needed to create truly stunning portraits, and so much more! The session concludes with a live portrait demonstration, offering a real-time look at Monica’s process in action.
Friday: 5-7PM
Worldbuilding Through Photography
Sigma Ambassador Lindsey Ruth illuminates how to transform images into immersive visual stories in this workshop focused on worldbuilding. From conceptual planning and set design to styling, lighting, and editing, attendees learn how to build complete worlds within a single frame and bring imaginative ideas to life.
Saturday: 11-3PM
Concept to Capture: Building Impactful Studio Portraits
Westcott Top Pro Eli Infante leads a hands-on workshop focused on turning ideas into impactful portraits. Participants will explore the creative process behind strong studio images—from concept development and lighting to posing and capturing the final shot. Through live demonstrations, attendees learn how to build intentional lighting setups, choose creative elements that support their vision, and confidently direct subjects, gaining practical techniques they can apply immediately to their own work.
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Event Venue
Precision Camera & Video (North Austin Store), Ideal Feet of Austin, 2438 W Anderson Ln, Austin, TX 78757, United States
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
