4 Weeks Social Media Marketing training course Bethlehem

Tue Jan 19 2021 at 08:30 pm to 10:30 pm

IT Training Center | Bethlehem

Tech Training Solutions
Publisher/HostTech Training Solutions
4 Weeks Social Media Marketing training course Bethlehem
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4 Weeks Only Social Media Marketing training course is being delivered January 19, 2021 - February 11, 2021 US Pacific time.
About this Event

This event has been UPDATED since it was first published. View the UPDATED & Detailed Social Media Marketing Training course for beginners Information here.

4 Weeks Social Media Marketing Training course is Instructor-led and guided and is being delivered from January 19, 2021 - February 11, 2021 for 16 Hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.

  • Instructor-led and guided training
  • Practical Hands-On, Highly Interactive training
  • This course will be taught in English language
  • All Published Ticket Prices are in US Dollars


4 Weeks Social Media Marketing Training Course Schedule
  • January 19, 2021 - February 11, 2021 US Pacific time
  • 4 Weeks | 2 Hours on Tuesdays, 2 Hours on Thursdays every week US Pacific time
  • 5:30 PM - 7:30 PM US Pacific time each of those days
  • Please click here to add your city name and check your local date and time for the first session to be held on January 19, 2021 at 5:30 PM US Pacific Time.


Features and Benefits
  • 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
  • Training material, instructor handouts and access to useful resources on the cloud provided
  • Practical Hands-on Lab exercises provided
  • Actual code and scripts provided
  • Real-life Scenarios

 
Course Objectives
  • What is Social Media Marketing
  • Facebook Marketing
  • Instagram Marketing
  • Twitter marketing
  • YouTube Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Social Media Management Tools

Who can take Social Media Marketing Training?
  • Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in social media marketing.

Course Outline

1. Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

2. Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

3. Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

4. Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

5. YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

6. LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in Linkedin
  • Creating a LinkedIn company page
  • Customization of page
  • Posting in LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaign
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

7. Instagram Marketing

  • What is Instagram
  • Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

8. Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

9. Quora Marketing

  • Introduction to Quora
  • Benefits of Quora Marketing
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

10. Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools
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Event Venue & Nearby Stays

IT Training Center, Tech Training Solutions, Bethlehem, United States

Tickets

USD 450.00 to USD 550.00

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