About this Event
This event has been UPDATED since it was first published. View the UPDATED & Detailed Social Media Marketing Training course for beginners Information here.
4 Weeks Social Media Marketing Training course is Instructor-led and guided and is being delivered from January 19, 2021 - February 11, 2021 for 16 Hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.
- Instructor-led and guided training
- Practical Hands-On, Highly Interactive training
- This course will be taught in English language
- All Published Ticket Prices are in US Dollars
4 Weeks Social Media Marketing Training Course Schedule
- January 19, 2021 - February 11, 2021 US Pacific time
- 4 Weeks | 2 Hours on Tuesdays, 2 Hours on Thursdays every week US Pacific time
- 5:30 PM - 7:30 PM US Pacific time each of those days
- Please click here to add your city name and check your local date and time for the first session to be held on January 19, 2021 at 5:30 PM US Pacific Time.
Features and Benefits
- 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
- Training material, instructor handouts and access to useful resources on the cloud provided
- Practical Hands-on Lab exercises provided
- Actual code and scripts provided
- Real-life Scenarios
Course Objectives
- What is Social Media Marketing
- Facebook Marketing
- Instagram Marketing
- Twitter marketing
- YouTube Marketing
- LinkedIn Marketing
- Pinterest Marketing
- Social Media Management Tools
Who can take Social Media Marketing Training?
- Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in social media marketing.
Course Outline
1. Introduction to Social Media
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Social Media Statistics
- Why use Social Media Marketing
- Benefits of Social Media
- Building Social Media Strategy
- Social media marketing objectives
- How big brands use SMM
- Case studies of Brands
- Impact of Social Media on SEO
2. Facebook Marketing
- Facebook account setup
- Personal account properties
- Facebook business page setup
- Competition analysis
- Cover photo designing
- How to increase Facebook Fans
- Facebook marketing strategy (Calendar)
- Page management options
- Types of Posts and Statistics
- Examples of Facebook Posts
- User engagement metrics
- Facebook Insights Tools
- Facebook Groups
- Facebook Apps creation
3. Facebook Advertising
- What is Facebook Advertising
- Objectives of Facebook Ads
- Likes & Engagements Campaign
- Clicks & Conversions Campaign
- Ad sets & Audience
- Advanced Audience Targeting
- Bidding & Budget Settings
- Designing FB ads
- Conversion Tracking
- Remarketing Audience
- Remarketing Campaign
- Reports Management
- Business Manager
- Advanced Facebook settings
4. Twitter Marketing
- What is Twitter
- Create a Twitter profile
- Profile Settings
- Twitter graphics design
- Types of Post
- Posting Strategy for Twitter
- How to use Hashtags
- Trending Hashtags
- Engagement Metrics & Twitter Analytics
- Twitter Ads
- Objectives in Twitter Ads
- Selecting Target Audience
- Creating Ads
- Budget & Bid Settings
- Conversion Tracking
- Remarketing Strategy
- Reports Analysis
5. YouTube Marketing
- What is Video Marketing
- Statistics of Video Marketing
- Creating a YouTube Channel
- Customizing the YouTube Channel
- Create a video marketing strategy
- Viral video examples
- Types of Video Posts
- How to create YouTube Videos
- How to Rank YouTube Videos on top
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers
- End Screens & Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Creator Studio
- In-depth Statistics Analysis
- YouTube Tools & Plugins
6. LinkedIn Marketing
- What is LinkedIn?
- Benefits of LinkedIn Network
- Create a LinkedIn profile
- Optimizing the profile
- Skills and Endorsements
- Recommendations in LinkedIn
- Creating new connections
- Posting content in the profile
- LinkedIn Groups
- Finding Jobs in Linkedin
- Creating a LinkedIn company page
- Customization of page
- Posting in LinkedIn Page
- Advertising in LinkedIn
- Types of Ad Campaign
- Targeting Options
- Bidding & Budget
- Reports Analysis
7. Instagram Marketing
- What is Instagram
- Instagram statistics
- How Brands use Instagram
- Popular Instagram topics
- Creating an Instagram Account
- Tour of Instagram App
- Content strategy for Instagram
- Types of Content
- Post Designing
- How to use Stories?
- How to use Hashtags?
- Engagement Metrics
- What is IG TV?
- How to use IG TV?
- Instagram Ads
- Objectives of Instagram Ads
- Reports & Analysis
8. Pinterest Marketing
- What is Pinterest?
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Pins Strategy
- Boards on Pinterest
- How to Create Pins
- Pinterest Plugins
- Custom Dimensions
- Generating Engagements
- Using Info Graphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Pinterest Ads
9. Quora Marketing
- Introduction to Quora
- Benefits of Quora Marketing
- Creating Personal Quora Account
- Profile Setup Guidelines
- Quora Account Policies
- Following Topics
- Follow & connect with Contacts
- Writing Answers on Quora
- How to Engage with Users
- Quora Engagement Metrics
- Quora Analytics
- Creating Quora Business Page
- Answering questions as business
- Quora advertising
- Types of Quora Campaigns
- Reports & Analysis
10. Social Media Management Tools
- How to Automate Social media
- Benefits of Automation
- Top social media tools
- How to use Buffer App
- How to use Hoot Suite
- Image Editing Tools
- Reporting Tools
Event Venue & Nearby Stays
IT Training Center, Tech Training Solutions, Bethlehem, United States
USD 450.00 to USD 550.00