About this Event
3rd Executive Workshop on InterModal Solutions – Value Creation, USP identification & Market Positioning for Ports & Terminals, Apr 4-5, 2022, Singapore
Dear colleagues
3rd Executive Workshop on InterModal Solutions – Value Creation, USP identification & Market Positioning for Ports & Terminals, Apr 4-5, 2022, Singapore
About the Course
This two days training program is targeted to enable decision makers and supporters from Port & Terminals Operations, Marketing and support services like IT, Engineering Services, internal and external logistics services; about identifying USP and positioning for their Port/Terminal in order to prepare a value proposition for their identified customers in Multi Modal Logistics Chain using Port/terminal at the center / core of the Logistics Chain.
Significance / relevance of the course
Traditionally, Ports and Terminals are considered the gateways to each country in terms of providing required point of import and export of goods. With the evolution of modern technology, the role of Ports and Terminals has evolved to that of comprehensive multi modal logistics services and solution provider. With ambitious plans for their ports and terminals; governments all over the world are increasingly encouraging and providing various incentives to investors and operators to build and expand Ports and Maritime infrastructure.
While these steps are resulting in creation of desired maritime infrastructure for the nations, it has also led to creation of over capacity of ports and maritime infrastructure. In order to compete effectively and for sustained business viability, Ports and terminals need to identify their own USP and value addition they can offer to their customers.
Efficient Multi Modal International Logistics is increasingly gaining greater significance in the competitive business environment in every aspect of life. In present age of Information Explosion, well informed consumers expect and demand best value for their money. Those with greater efficiency in their logistics chain, are in a better position to provide expected value addition to the consumers. Due to this intrinsic demand, in additional to conventional international trade, there an equally important aspect to manage the efficiency of complete chain for transfer of materials and final goods from the point of origin to the point of usage. For an efficient Logistics chain, Ports and Terminals play a very crucial role. This is a great opportunity for Ports and terminals to expand their roles.
This course will attempt to help in identifying the USP for the Ports & Terminals by redefining the role of the total multi modal logistics services provider and strategies to position the new role among customers.
Learning Objectives of this program are:
- Market Mapping to identify logical hinterland of the port & Terminal for multi modal logistics
- Classification of Primary, Secondary and Tertiary Hinterland of the port and logistics costs
- Identification of Primary, Secondary and Tertiary Customers of the Port Facilities and Services
- Understanding and defining the product for marketing – Infrastructure, services of port.
- Analysing customers’ expectations and requirements to prepare USP of the Port
- Prepare a long term strategy for Business Development and Marketing of multi modal logistics services
- Work out a road map for sustainable long term business by focussed business development strategy to attract large customers for port based industries / distriparks / other multi modal services
- Set up an effective Customer Service department for personalized service to port customers
- Prepare Value Proposition in line with customers’ expectations and requirements from the multi modal logistics service provider – the redefined role of the port / terminal
Deliverables:
At the end of this course, the participants will be able to:
- Learn to develop USP for the port & terminal as comprehensive multi modal logistics services and solution provider
- Learn methods of market mapping to measure potential of business
- Understand ways to match customers’ service expectations and Port facilities and services with multi modal logistics chain framework
- Prepare business development and marketing strategy for sustainable multi modal logistics business from identified large players from targeted industries
- Adopt a balanced approach between operations, sales and role of Customer Service to ensure delivery of promised level of services to the customers for delight and long term business from customers
- Learn to prepare Value Proposition for customers using Port / Terminal as centre of multi modal logistics chain.
Methodology:
A combination of Class room Training, Interactive workshops, Individual and group case studies will used. Participants will be provided with advance study / reading material on each topic covered under deliverables.
Who should attend:
Operations, Marketing, Other allied services like IT, Engineering service, railways personnel from Port Authorities; Port / Terminal developers, Port operators; Banks, PE, Port Service providers; Shipping Companies, Forwarders, Logistics companies, Mult imodal Service providers; Port Equipment Suppliers; Port Designers / Planners; Port Consultants
Structure
Session 1
World Ports scenario and multi modalism: A global perspective of changing role of the ports and terminals providing multi modal logistics services for last mile connectivity.
Session 2
Hinterland Mapping and customer classification: Class room training followed by a group case study for a real port and identification of logistics connectivity, competition analysis, comparative logistics costs, pricing based on end to end total logistics costs
Session 3
Develop USP of the Port / Terminal as a Multi Modal Logistics Service Provider and Prepare Value Proposition for the customers, class room training followed by a group case study for a real port in continuation of group case study on hinterland mapping
Session 4
Business game on financial impact of the redefined role of the port / terminal – multi modal logistics service provider v/s provider of only port / terminal services
Past Workshops:
We have created a facebook page for Global Ports Forum, where event photos are uploaded.www.facebook.com/The-Global-Ports-Forum-1592509770984865/
About the Course Director:
Mr. Mukesh Parikh is associated with Global Maritime Industry for over 40 years. He has a distinction of having hands on Maritime Industry experience with continuous involvement in Training and Development throughout his distinguished career.
He has been conducting a number of executive training programs on ports and terminals at Singapore, UAE, South Africa and other international locations, in addition to his current position of Adjunct Professor at Adani Institute of Infrastructure Management.
Mr. Mukesh Parikh has a post graduate degree in Management with specialization in Marketing and Finance. He attended one year training program Professional Shipping at Norwegian Shipping Academy, Oslo.
During his career of 18 years in the Commercial Shipping, he was associated with UNCTAD/UNDP as a Trainer and Course developer. He attended two weeks instructors’ Workshop (Training for Trainers) organized by UNCTAD / UNDP in collaboration with The Ministry of Transport and Ports in Malaysia at Penang Port Commission. He conducted a number of training Programs in the Middle East, South East Asia and Indian subcontinent including developing a training program on General Shipping Management for Arab Maritime Transport Academy, Sharjah, UAE.
A sound foundation of Shipping Industry and clear understanding of market and customer expectation and requirement from service providers enabled Mr. Mukesh Parikh to build the next phase of his career in Ports and Terminal Industry.
He worked with The Adani Group in Senior Management position for 10 years from the inception stage of Mundra Port in India and made a major contribution to set up Business Development and Marketing team as well as establish Standard Operating Procedures for the entire spectrum of Operations in the port. He successfully built marketing and operations teams and trained them.
Since July 2014, Mr. Mukesh Parikh has taken up advisory and consultancy role for The Maritime Industry. His assignments cover Business volume estimation and hinterland mapping with competition analysis, Revenue forecasts for the life of the project and financial modelling, investment optimization in line with market potential; Commercial and legal aspects of logistics, cargo handling, warehousing contracts; business excellence and standardization of operating procedures; Organization development, structuring and Manpower planning and training. He has also advised a number of clients about the Concession agreements and entering in to sub-concessions.
Thomas Ng
Thomas Ng has over 26 years of consulting experience in the ports and shipping industry. Thomas is known for developing innovative solutions for players within the ports & shipping industry, — in areas of investments advisory, port strategy, development, marketing, planning & redesign, customer services and port operations; and delivering superior results.
He is the Executive Chairman of The Global Ports Forum (GPF) since 2008. The Global Ports Forum is a platform where all ports stakeholders in the ecosystem- port customers, port authorities, port operators, port people, port suppliers & service providers are gathered together to discuss about issues furthering the interests of ports globally.
Thomas is well-respected in the ports & shipping circles — recognized for his in-depth industry knowledge and far-reaching personal industry network and linkages. Some of his recent port investments advisory work include ports in the Middle East, Africa, Southern Europe, South East Asia, Latin America, etc.
Given Thomas’ far-reaching personal port industry network and linkages, Thomas is often seek out by port investors and port privatisation candidates all over the world for collaborative partnership.
Thomas is invited regularly as speaker & facilitator for Ports conferences, roundtable and executive programs and workshops.
He is the senior port & terminal training expert for the Singapore Ministry of Foreign Affairs (MFA) Singapore Cooperation Programme (SCP) for foreign ports officials for over 10 years. Recent programmes conducted by Thomas include the 5 days executive program in “Port Development and Competitiveness”, Singapore on 12-16 Dec 2016 where Thomas was the key trainer for over 60% of the whole executive program. Some other early SCP programmes that Thomas taught over 20 senior foreign government transport officials included the 2 weeks Singapore MFA Executive Programme in Logistics & Distribution Management on 28 Aug – 10 Sep 2007 & again on 6 Oct – 17 Oct 2008.
Thomas spoke recently at the Transport Intelligence Singapore 2013 Infrastructure panel, together with senior executives from the World Bank & UPS, the Container Depot Association Singapore Conference 2014 on ports and infrastructure, Tank Storage Asia Conference in 2015 and an exclusive Roundtable on Smart ports & ships and Internet of Things in Jun 2016.
On a professional level, Thomas is a veteran Chartered member of the Chartered Institute of Logistics & Transport Singapore since 2001. He is also a Board Member of the Singapore Branch of Chartered Institute of Logistics & Transport for over 16 years.
Costs: On or Before 4 Feb 2022: The ‘Early Bird’ Rate is USD 3095 – Save USD400!
Special Offer! – 3 Delegates For The Price of 2 in This Category! Save USD3095!
From 5 Feb 2022: The Regular Rate is USD 3495
Special Offer! – 3 Delegates For The Price of 2 in This Category! Save USD3495!
Note: All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.
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Look forward to welcoming you at the executive workshops/forums.
Kind regards
Thomas Ng
Chairman
The Global Ports Forum
GLOBAL PORTS FORUM PTE. LTD.
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Website: www.globalportsforum.com/
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Terms & Conditions:No delegate registration will be accepted without completing registration details and full payment.Upon receipt of your registration details and full payment, further programme information will be emailed to you including your proforma invoice and, if required, a letter of invitation for entry visa application.Delegates will not be admitted unless payment has been received in Full.Flights, Airport Transfers and Accommodation are not included in your delegate registration fee.Refund Policy – a reimbursement of the registration fee, minus administrative charges will only be made if the participant has notified Global Ports Forum Pte. Ltd. in writing that he/she is unable to attend the event no less than 45 days prior to the commencement of the event. No cancellation is allowed after that, but a replacement with another participant is allowed. This programme is subject to change without notice, E&O.E.
Event Venue & Nearby Stays
Pan Pacific Singapore, 7 Raffles Boulevard, Singapore, Singapore
USD 3095.00 to USD 3495.00