36 Touch Agent Attraction / Recruiting Workshop

INSTRUCTOR: Frank Klesitz

We'll help you write a 36-touch real estate agent marketing plan to help you get coaching clients, recruit to your brokerage/team, earn more agent referrals, or build your profit/revenue share downline. You'll learn how to use education-based video, email, social media, personal letters, and influencer marketing to build your name in the industry.

If you want an agent marketing plan to help you…

• Book more appointments with agents
• Get out-of-state buyer/seller agent referrals
• Help agents introduce you to their peers
• Prevent current agents from leaving you

And you don’t want to….

• Annoy agents with cold calls
• Pester people about your brokerage
• Pay expensive sponsorship fees
• Travel to endless events
• Rely on inconsistent referrals
• Risk money on advertising
• Publish endless "content"
• Waste time with low producers

All you really want is…

Autonomy. You need a scalable, repeatable way to book agent apointments with certainty and ease where you attract, rather than chase, so you can accumulate enough money to achieve real wealth, certainty, and independence.

You need to do these 4 things…

1. Reconnect with real estate agents in your database
2. Build a permission-based email list of agents
3. Implement a 36-touch email, video, and social plan
4. Generate warm agent appointments from your list

Here’s the 4 hour workshop agenda…

1. The agent attraction funnel
2. The 4 step agent marketing plan
3. Building your warm agent list
4. Agent training e-newsletter form
5. Top 150 agent personal letter list
6. Building your cold, target agent list
7. Building an agent attraction website
8. 3 agent call-to-actions for everything
9. Setting up FB/IG retargeting
10. Google My Business / LinkedIn/ YouTube
11. Establishing creative standards
12. Initial e-newsletter invite email
13. 3 easy ways to get even more subscribers
14. Best camera/sound equipment
15. Two free training videos a month
16. How to script an agent training video
17. Shooting videos that look & sound great
18. How to format your e-newsletter/social
19. Monthly agent success story interview
20. Booking appointments calling opens/clicks
21. Monthly personal direct mail letter
22. Signing up sponsors to zero-cost
23. Measuring results and ROI effectively

You’ll also see what’s working now…

• Example agent training e-newsletter
• Example agent training videos
• Example agent training FB/IG ads
• Example agent success stories
• Example agent cold approach email
• Example agent training website
• Example agent calling script

You'll leave with...

1. A simple, actionable plan
2. Most popular agent training topics
3. Replay sent to you after the workshop
4. Free one-on-one strategy session (optional)

What agents are saying...

"We'll do $100 million this year in volume and my brokerage is up to 50 agents. I only launched two months ago. I'm very confident I will go to a hundred agents this year. I don't know if my business would be where it's at today without them."

Event Venue & Nearby Stays

Courtyard by Marriott Orlando South/Grande Lakes Area, 4120 West Taft Vineland Road, Orlando, United States