35 Hrs Advanced Digital Marketing Training Course Fairfax

This event has been UPDATED since it was first published. View the UPDATED & Detailed Advanced Digital Marketing Training course for beginners Information here.

35 Hours Advanced Digital Marketing Training Course is very Practical Hands-on the and most comprehensive, cost-effective course, designed to cover every Digital Marketing topic from the basics to SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and many more advanced topics.

• All Published Ticket Prices are in US Dollars
• The course will be taught in English language

• February 1, 2021 - March 11, 2021 US Pacific time
• 6 Weeks | 1.5 Hours each on Mon, Tue, Wed & Thu every week US Pacific time
• 7:30 AM - 9:00 AM US Pacific time each of those days
• Please click here to add your city name and check your local date and time for the first session to be held on February 1, 2021 at 7.30 AM US Pacific Time.

• 6 weeks, 35 hours of total Instructor-led and guided training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands-on Lab exercises provided
• Real-life Scenarios

• Start from the basics and become a Digital Marketing expert by the end of the class
• Practical, Hands-on Interactive
• Acquire advanced and comprehensive knowledge of digital marketing.
• Learn Digital marketing tools and technologies.
• Learn branding and sales.
• Metrics Reporting and tracking.
• Digital marketing tools
• Online customer experience.
• Manage social media - Facebook, Twitter, LinkedIn, etc.

• This course can be taken by Digital Marketing, Social media, marketing, website and, internet marketing professionals.

• Basic knowledge of computers, internet browsing.
  

1. Digital Marketing Course Training core topics:

● What is Traditional Marketing?

● What is Online Marketing?

● Digital Marketing Overview

● What is Keyword and Keyword Research?

● SEO – Search Engine Optimization

● Google Ads (AdWords) – Pay-Per-Click

● Social Media Optimization

● Social Media Marketing – Facebook & LinkedIn paid Advertising

● Google Analytics

● Google Webmaster Tool

● More useful Digital Marketing tools

2. Keywords Research and Optimization

● Comprehensive Keyword Research

● How to Analyse competitive Keywords

● About Keywords Analysis Tools

● Keywords Framing on Web Page

● Keywords Optimization

● Create Keywords ranking reports

3. Search Engine Optimization (SEO) Training Topics:

On-Page Optimization Concepts:

● On-Site Structure Analysis

● Title Tag Design

● Meta Description Design

● Meta Keywords Creation

● Create Sitemap file (HTML, XML, Text Sitemap)

● Create a Robot.txt file and validation

● URL Rewrite/ Optimization

● Internal page navigation

● Heading Tags Optimization (H1, H2, H3,.. H6)

● Image Optimization

● Canonical URL setup

● Web Page Content Optimization

● Redirects (301, 302)

● Blog Creation

● Blog Optimization

● Blog Post Content Writing Tips and Optimization

Off-Page Optimization:

● Search Engine submission

● Blogs Posting and Commenting

● Articles submissions and Distribution

● Local Business Listing

● Classified Submissions

● Video Promotions

● Documents Submission

● Image Submission

● Infographic Submission

● Sky Scrapper Techniques for Link Building

4. Google ADS (AdWords) - PPC Training Topics:

● Google Ads History

● Ad Account Structure

● About Account limits

● Ads Campaign Types

● How to do Keywords Research for PPC

● Keywords Match Types

● How to add Keywords in various match types in Campaign

● Finding and selecting the right Keywords

● Campaign Setup In-Depth

○ Network Settings

○ In-Depth Location Setting

○ Language Setup

○ Audience Setup

○ Bidding and Budget Setup brief Explanation

○ Conversion Tracking

○ Ad Schedule setup

○ Ad Rotation

○ Ad Delivery method setup

● Brief about AdGroups

● Brief about Extensions and its Types

● How to choose suitable Ad Extension for your Ad Copy

● Brief about Negative Keywords

● Negative Keywords Resources

● Understanding the Quality Score

● Understanding CTR (Click through Rate)

● Landing Page Optimization Strategies

● Understanding CPC (cost per click)

● How to set up Enhanced CPC

● How to setup Manual CPC

● Finding and selecting the right Keywords

● Keywords monitoring on ad Group

● Remarketing Campaign Creation

● Remarketing Audience Creation

● Connect Google Ads to Google Analytics

● Billing Information

5. Social Media Optimization Topics:

● What is Social Media Optimization?

● Why Social Media Need Small Business

● Facebook Profile & Fan Page Optimization

● LinkedIn Profile & Company Page Optimization

● Twitter Account and Profiles

● Pinterest Optimization

● Instagram Optimization

6. Social Media Marketing Topics:

1) Linkedin Paid Marketing:

● Introduction to LinkedIn Paid ads

● Creation of LinkedIn Company page

● Brand Awareness campaign

● Lead Generation Campaign

● Audience Setup

● Location Setup

● Image Requirements

2) Facebook Marketing:

● Introduction to Facebook marketing

● Introduction to LinkedIn Paid ads

● Creation of LinkedIn Company page

● Brand Awareness campaign

● Lead Generation Campaign

● Audience Setup

● Location Setup

● Image Requirements

● Facebook Boost Post Campaign

8. Google Analytics Tool (GA):

● Google Analytics Account Structure

● GA Limits

● Account

● Properties

● Views

● Tracking Code Installation

● Initial GA Setup Process

● Bounce Rate

● Audience

● Behavior

● Different GA Channels

● Landing Page

● Search Terms Setup using Google Search Console

● Goals Setup

● User management

9. Google Webmaster Tool (Search Console / GSC )

● Google Search Console Limits

● Submit Website Google

● Ownership Verification

● Submit Sitemap to GSC

● Web pages Quick Index Tips

● Website Indexing process using GSC

● Link Removal Tool

● Web Crawl Tool

● Link Disavow Tool

● What is Sitelinks

● Website Speed Testing Tool

● User management

10. Tools for Digital Marketing:

● Paid Tools:

● SEMRush

● MOZ

● HubSpot

11. Free Tools:

● Keyword Planner Tool

● ScreammingFrog

● Google Analytics

● Google Webmaster Tools

● Google Trends

● Google Page Speed Test Tool

● GTMetrix

● PingDom

"This course has been a wonderful learning experience with all the digital marketing concepts explained very clearly with practical examples and Hands-on exercises. As a experienced marketing person, I found this course to be really useful and refreshing. " - Christopher, Marketing Professional, New York ★★★★★

"This was such a thought provoking course which went into great details into all aspects of modern digital marketing, how it applies to marketing in today's digital world we live in. I definitely recommend this course." - Julia, Digital Marketing Consultant, Charlotte ★★★★★

"This course provides an outstanding perspective on digital marketing. I benefited from how the course started with foundational knowledge and moved on quickly to in-depth concepts with practical examples and assignments. The content was easy to grasp, the instructor was very knowledgeable and passionate about teaching."- George, Marketing Manager, Sacramento ★★★★★

" I really enjoyed this course. I liked the hands-on exercises, lively discussions amongst the students. The instructor was pleasant with excellent follow through. It was effortless learning at its best."- Erica, Social Media manager, Kansas city. ★★★★★

"I really liked how the course was structured. I was able to learn and grasp the concepts very easily. The teacher was an expert digital marketer with a very good teaching style. He spent lot of time making we sure we really grasped the concepts before moving on to next chapter. He was very meticulous with real-life examples and gave us lot of assignments throughout the class and reviewed our work together with other students so we could learn from each other's mistakes and group discussions."-Jon, email marketing manager, Phoenix ★★★★★

Event Venue & Nearby Stays

IT Training Center, Tech Training Solutions, Fairfax, United States