About this Event
NorCal showed out so big in 2025 we knew we had to run it back for year 2! Join us on May 30th and let’s make history at the Alameda County Fairgrounds…again! We’re going all out with an all new layout that will fit more cars, faster drifting, more music, and MORE ENERGY! FuelFest Bay Area features a complete fairground takeover with a massive car show, concert, live action drifting with fan thrill rides, themed car show zones, awards, special guests appearances and more! Fans can enjoy our famous Taste of Tokyo curated JDM section, a return of the People’s Choice Judged Paddock where the Best of the Best cars compete to be crowned on the People’s Choice on the Festival Stage, the Fitment Industries drift pits where fans can race cars up close, VIP experiences, limited edition 2026 swag, and more to be announced! As always, a portion of all proceeds benefits Reach Out WorldWide, the non-profit founded by Paul Walker.
Please note that in order to be accepted as a vendor, proper insurance is required for liability purposes. FuelFest has an insurance affiliate for policies as low as $49. Once you submit your application, insurance details will be sent to you in the official welcome letter.
All vendor registrations are subject to approval. This is an application, not guarantee of event placement. Any non-approved vendors will be notified 30 days prior to event and refunded in full. Certain vendor categories are limited.
BOOTH SPACE DETAILS
10 x 10 = $500 (includes 4 working staff credentials)
10 x 20 = $1,000 (includes 6 working staff credentials)
20x40 = $2,000 (includes 8 working staff credentials)
Custom sponsorship and multi-event opportunities available! Contact [email protected] for more details.
**FOOD VENDORS DO NOT BOOK HERE. Please email [email protected] **
Event Venue & Nearby Stays
Alameda County Fairgrounds, 2005 Valley Avenue, Pleasanton, United States
USD 592.10 to USD 2131.45
