2026 AAF West Michigan American Advertising Awards

Dress to impress with a touch of Old Hollywood glitz and glamour, while reconnecting with industry colleagues and mingling amidst collective work on full display. Individual tickets are available for professionals and students, or reserve a VIP table for your entire crew! This year, join AAF after the show for an official ADDY Afterparty, where we'll have special bites and music following the event's program right outside the ballroom in the pre-function space. Full event agenda to follow.

Be sure to book early for discounted options (EARLYB26 thru January 30), and submit your award-winning hopeful work thru January 23 here.

Each professional ticket comes with two drink tickets, and appetizer stations from the esteemed JW Marriott culinary team will be provided for all attendees.
VIP Options
Get the A-Lister treatment with a VIP package, in true celebrity style! What this includes:

• Reserved table seating up to 8 (placement closest to stage)
• One chilled bottle of champagne tableside
• NEW IN 2026: Valet parking (2 vehicles)
• NEW IN 2026: Dedicated waitstaff (skip the bar line)
• NEW IN 2026: Tableside appetizers and charcuterie
  

Become a Sponsor (VIP & More) Get all the VIP perks + brand visibility via social media shout outs, print and digital signage, and on-stage mentions throughout the show. Show up for the advertising community in a big way — supporting this time-cherished event and the volunteer-run organization behind it — with the full package in 2026.

• Title Sponsor: Sponsore toast pre-event, On-stage remarks, logo placement in award reel, on AAF website, print signage and digital communications pre- and post-event; 8 tickets and VIP table near stage
• Gold Sponsor: Logo placement in award reel, on AAF website, print signage and digital communications pre- and post-event; 8 tickets and VIP table near stage
• Silver Sponsor: Logo placement in award reel, on AAF website, print signage and digital communications pre- and post-event; 4 tickets and VIP table near stage
• Bronze Sponsor: Logo placement in award reel, on AAF website, print signage and digital communications pre- and post-event; 1 ticket included

Looking to customize your sponsorship package? Let your creativity (and brand) stand out with a sponsorship all your own. From signature cocktails to a curated photo opp moment, reach out [email protected] to inquire.

Parking & Shuttle
An array of parking options are available for you and your crew! Use the variety of options in downtown Grand Rapids, or enjoy onsite or valet parking at the JW Marriott. Free downtown shuttle service is available on the DASH bus.
Staying over?
A party is always better without a curfew! Take advantage of our discounted room rate and celebrate like a late night double-feature picture show: Contact [email protected] for room block rates and details.
About the "ADDYs"
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local tier of the American Advertising Awards is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an ADDY Award — recognition as the very best in their markets, with winning submissions having the chance to compete at district and even on the national stage.

Event Venue & Nearby Stays

JW Marriott Grand Rapids, 235 Louis Street Northwest, Grand Rapids, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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