Name: 2025 Tourism Marketing Summit: Strengthen Your Brand for the New Digital Frontier
Start: 2025-02-05T08:15:00-05:00
End: 2025-02-05T12:45:00-05:00
Location: Harbison Theatre at Midlands Technical College

Is your website traffic dipping? Are you feeling lost or overwhelmed by Google’s big changes and AI integration?
Join us for an exciting day of insights and inspiration at the Capital City/Lake Murray Country 2025 Tourism Marketing Summit. This event brings together industry leaders, innovators, and marketers to explore the latest strategies for enhancing your brand and connecting with today’s travelers. One thing that remains constant is change. As the digital landscape evolves before our eyes, you'll learn how to navigate this new frontier of AI and SEO, gaining valuable insights into a world of continuous change.

This dynamic event is designed to help tourism partners elevate their marketing efforts, providing actionable takeaways, expert advice, meaningful discussions, and insights on how your brand can enhance the region’s appeal to visitors.
REGISTRATION DETAILS:
- Registration: $25 | Deadline: Feb. 1 at 11:59 PM
- Space is limited
AGENDA HIGHLIGHTS:
Session 1: The Good, The Bad, & Real Truth About Marketing: Practical Marketing & Branding Tools for Real Results
Presenter - Samie Worthington, CCO - Emily Revolutionary Marketing Group
Session 2: The New Frontier of Search Engine Optimization: How to Navigate Generative Search Optimization
Presenter - Dan Flores, Head of Tourism - Satisfi Labs
Session 3: Industry Leaders Round Table and Q&A
The conversation will be facilitated by: Susan O’Cain, Director of Operations at CCLMC.
- Samie Worthington, Chief Creative Officer at erm.grp
- Dan Flores, Head of Tourism at Satisfi Labs
- Micah Decker, VP of Marketing & Communications at Capital City/Lake Murray Country
- Kelly Barbrey, VP of Marketing & Communication at Experience Columbia
- Madison Rivers, Public Relations/Marketing Specialist at the City of Columbia
WHY ATTEND?
- Learn actionable strategies to strengthen your digital footprint.
- Network with industry peers and leaders.
- Stay informed about the latest trends in tourism marketing and technology.
Whether you're looking to enhance your brand, improve your online presence, or gain insights from the best in the industry, the Tourism Marketing Summit is your key to establishing your brand's authority in the digital landscape and elevating our destination as a whole!