About this Event
Event Overview
The SLO CAL Summit is Visit SLO CAL's annual celebration of the tourism industry. This event brings together multiple sectors throughout SLO CAL including lodging investors, tourism-facing businesses, elected officials and DMO partners for an afternoon of education, updates from SLO CAL’s President & CEO and networking.
Ticket Pricing
$85 General Admission Ticket
$850 Reserved Table of 10
Ticket includes program, lunch, refreshments and reception hors d'oeuvres.
Event Schedule
Doors & Lunch | 11:30am
Program | 12:30pm - 4:00pm
SLO CAL Crafted pop-up & reception to follow
Program
Who is Our Visitor?
Host: Mike Dabadie
Info: Discover who the SLO CAL traveler is, featuring insights from the latest Visitor Profile Study conducted by Heart+Mind Strategies, with a deep dive into visitor trends and an outlook of travel in today’s evolving geopolitical climate.
Human Flourishing Fireside Chat
Host: Dr. Ryan Olson
Info: Join Dr. Ryan Olson and Mike Dabadie for a thought-provoking fireside chat exploring what it means to truly flourish, along with practical framework for how human flourishing shows up in our work every day.
Future Mobility
Host: Ron Price
Info: Explore the future of mobility through the lens of Phoenix’s groundbreaking partnership with Waymo in this forward-looking session featuring insights from Visit Phoenix’s Ron Price and Phoenix Sky Harbor’s Mike O’Shaughnessy, designed to spark conversation and inspiration.
Forward Together: Building the Future of California’s Tourism Economy
Host: Caroline Beteta
Info: Tourism is the lifeline that protects jobs, supports small businesses and drives economic opportunity. As California continues to navigate increasingly frequent crises, the industry’s resilience has never been more critical. Join Visit California President and CEO Caroline Beteta for an update on global marketing programs that break through brand tarnish, accelerate recovery and drive demand for the Golden State.
Event Venue & Nearby Stays
Embassy Suites by Hilton San Luis Obispo, 333 Madonna Road, San Luis Obispo, United States
USD 85.00 to USD 850.00
