Name: 2025 Luminary
Start: 2025-11-21T17:00:00-05:00
End: 2025-11-21T20:00:00-05:00
Location: St. Joseph Today

Getting into the holiday spirit is easy when you visit downtown St. Joe! On Friday, November 21 kick off the holiday season with two great community events - Luminary and Countdown to New Year.

LUMINARY | 5:00p-8:00p | Downtown St. Joe
Luminarias will light your way as you stroll through and explore downtown St. Joseph from 5:00p-8:00p during Luminary! Participating locations invite you to eat, shop, drink and be merry while you enjoy this charming lakeside town.
Sponsored by: The Boulevard Inn & Bistro

COUNTDOWN TO NEW YEAR | ALL DAY | Throughout SWMI
EAT, SHOP, STAY, PLAY throughout SWMI for a chance to win local gift cards! Shoppers and diners can turn in receipts to the St. Joe Today (SJT) Welcome Center from purchases made November 21-December 14 at SJT member businesses. Earn one entry for every $25 spent (one time or cumulative purchases). SJT will draw winners throughout the month of December. Visit stjoetoday.com/countdown for more details!

2025 LUMINARY PARTICIPANTS:
Baroda Founders St. Joseph Tasting Room - Extended hours, sales on merchandise, specialty drinks!
Caffe Tosi
Chartreuse Artist Co-Op - Chartreuse will also be celebrating our 19th year in business! We will have extended hours, a drawing for a Chartreuse gift card, and refreshments. Please stop by to say hello to all of the local artists of Chartreuse!
Full of Crepe - We will be staying open until 9p and featuring a hickory smoked bbq pulled pork Crepe!
G & M Variety - Open until 9p!
Gallery on the Alley - Wine and sweet treats!
Glik's - Open til 8p with cookies and hot and cold beverages! There will also be a children’s craft table and a $25 gift card registration for the adults.
Krasl Art Center - Krasl Art Center will be hosting our Community Member Show opening on Friday, November 21, 2025 from 6p-8p. Stop in to enjoy all of the pieces created by local artists.
Lana's Boutique - We will have extended hours and we will run an evening sale
Lazy Ballerina Winery - Open late with mulled drinks to go.
Lee & Birch - Open until 8p! It is also Pink Friday on Nov. 21, so we will be celebrating BIG! Doorbuster deals, discounts, giveaways and more!
Oh My Darlings - Open late & special treats!
Olive Cart - Various holiday sales and an exclusive Black Friday coupon when you make a purchase! Extended store hours (closing at 8p).
Perennial Accents - Open until 8p, we will be offering sweet bites in our kitchen to go along with the delicious coffee roasts from Lake Michigan Coffee. Lots of late night decaf options to chose from...perfect to pair with a some Baileys or Schnapps from one of our Social District restaurants! Also, enjoy complimentary giftwrapping, a gift with purchase and all pillows 33% 5p-8p only!
South Bend Chocolate Company - Live music featuring Story and Zenk, from 6p-8p. Holiday sales - 2 for $30 on crunches (can mix and match), 2 for $25 on pretzels (can mix and match), and 3 for $20 for another that's $8.99.
St. Joe Community Taproom - Social District Drink Specials + Outdoor Warming Station!
State Street Stuff - $1 Deals! Free Gift-wrapping. Open until 9p!
The Cheese Lady - Open late, holiday entertaining samples, free gift with purchase.
The Culinary Cottage - Take home Pumpkin Roll cake class. Only $45!
The Inn at Harbor Shores - Swing Into the Season with swing dancing lessons from Sunset Coast Dancers, from 6p-10p.
The Market - Stores will be open late!
The Salvation Army Benton Harbor - Ringing bells on the corner of State and Pleasant!
The Toy Company - Free gift wrap.
Twin City Toastmasters - Host table in Welcome Center!
Wanderlust Outfitters - Black Friday Preview Sale! Gain early access to our AMAZING Black Friday promos during the annual Luminary event.
Whitcomb Senior Living Tower
White Pine Winery