2025 Brand Protection Strategy Summit

OVERVIEW:

Over the course of our summit, day sessions will be open to sectors of the brand protection community and will include interactive discussions through panels, hot topic sessions, high top talks, and strategy sessions that will focus on the four strategic themes of the A-CAPP Center:

Impact of Technology, Online Sales, and Emerging Policy on Brand Protection and Anti-Counterfeiting

• AI's Impact on IP
• IPR Center/A-CAPP Center AI Project

• Legislation Impacting IP

Global Impact of Counterfeiting

• Managing Global BP Teams

• Online to Offline Investigations in International Environments

Consumers and Counterfeiting

• A-CAPP Center Consumer Surveys

• Consumer Messaging

• Harm to Consumers from Counterfeits and the Devalue Chain

Brand Protection Education for Current & Future Workforce

• BP Education

• A-CAPP Center Student Interns and Alum

We will also award the 2024 A-CAPP Center BP Hero during our Summit and are accepting for this award until December 1, 2024.

DATES:

March 25-27, 2025

DETAILS:

March 25 will be open only to brand owners, law enforcement, academics, and 501c(3) non-profit brand protection organizations.

March 26-27 will be open to the entire brand protection community.

We will have evening events from March 25-March 26 for various summit attendees.

SUMMIT DAY 1
TUES | MARCH 25

Open only to brand owners, law enforcement & academics

Breakfast
8a -9a

Summit Sessions
9a-4p
Board & Council Reception
4:30p -5:30p
Invite only for A-CAPP Board and Council members

Summit Opening Reception
5:30p -7p
Open to all brand protection community

SUMMIT DAY 2
WED | MARCH 26
Open to all brand protection community

Welcome Breakfast for new attendees
8a -9a

Summit Sessions
9a -4p

Annual Reception
5p -8:30p
Open to all brand protection professionals

SUMMIT DAY 3
THUR | MARCH 27

Breakfast
8a -9a

Student Program Mentorship Breakfast
8a-9a

Summit Sessions & Closing
9a -12p
Open to all brand protection community

A-CAPP Center Board & Council Meeting
12:30p -2p
Invite only for A-CAPP Center Board and Council members

A-CAPP Center Board Meeting
2p -3:30p
Invite only for A-CAPP Center Board members

LODGING:

SUMMIT HOTEL

Discount lodging rates at $129/night are available until March 7, 2025 at the Kellogg Hotel and Conference Center.

• To book rooms at the conference rate, you will need to select the “+” next to ‘add code’ and then change it from ‘promotional code’ to ‘group code’. The group code to utilize is 2503CENTER.

OTHER HOTEL OPTIONS

The Marriott is located in downtown East Lansing across from MSU’s campus and is about 1 mile from the Kellogg Hotel and Conference Center. There are no summit discounts available.

The Graduate is located in downtown East Lansing across from MSU’s campus and is about 0.6 miles from the Kellogg Hotel and Conference Center. There are no summit discounts available.

MORE:

More information can be found on our Summit website and in the Summit App (look for an email after registration to download and join).

TERMS AND CONDITIONS:

The A-CAPP Center Brand Protection Strategy Summit is an event hosted for the benefit of its brand owning partners and limits participation of vendors, service providers, lawyers, and/or consultants. Non-brand owners may only attend the summit on the days permitted and shall not solicit any sales during the event, except exhibit booth holders during the annual reception, March 26 only.

The views and opinions of speakers and participants at summit events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board and BP Council, including member companies, or summit sponsors, and should not be used for endorsement, advertising purposes, or as legal advice.

By registering for the summit, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center’s internal contact lists. By attending the Summit, attendees acknowledge that their image may be captured and used in research, educational and public service programs.

Registration for brand owners is $775.00; law firms, technology providers, service providers, e-commerce providers, & investigators (any other private sector organizations) is $975.00; independent consultants is $375.00; 501c(3) non-profit, government, law enforcement or academic organization is $125.00. Conference registrations are to be paid for in full at the time of registration. If a person registers in violation of the registration categories above, their registration will be cancelled, and fees paid will be refunded according to the refunds policy.

The Center Director has discretion for all issues related to registration & attendance.

REFUNDS:

Cancellations made 20 or more days from the summit start date are subject to a $60 cancellation fee. Cancellations made within 20 days of the summit date will not be refunded. Transfer of registration within a company is allowed but must be submitted via email to [email protected] at least 1 business day prior to the conference start date. Registration cancellations made due to inappropriate registrations by individuals from outside of the allowable participants categories are subject to the cancellation policy. Conference registration costs are determined by attendee type.

Event Venue & Nearby Stays

Kellogg Hotel & Conference Center, 219 South Harrison Road, East Lansing, United States