2025 Beyond Business Conference

The Beyond Business Conference invites everyone to a day of personal and professional growth. This conference will provide a platform for all women & gender non-conforming people to share their knowledge and business with others. The day will be full of community, uplifting each other,, and opportunities to connect with others whether you own a business or support all the remarkable things others are doing. This will not be your classic business conference. It will be a full day of everything that FemCity embodies: a place to connect, collaborate and collectively succeed all in a safe space and community that supports and leads with positivity.

Keynote Speaker - Steph Strauss

Playing it safe won’t lead to a life of impact, joy, or true fulfillment. In this empowering keynote, Steph challenges the status quo and inspires audiences to step outside their comfort zones, trust their inner voice, and take bold action—no matter how unconventional it may seem.

Through powerful storytelling and real-life examples, Steph reveals how going against the grain isn’t just about rebellion—it’s about alignment, courage, and creating a life that’s truly yours. If you’re ready to stop waiting and start living boldly, this talk will ignite the fire within you to take action now.

​Special Guest - Violetee da Ayala

With over two decades of entrepreneurial experience, she launched her first business at the age of 22 — and has been passionate about growth, strategy, and sisterhood ever since. As the Founder of FemCity®, her mission is to help women elevate their wealth, amplify their impact, and build lives and businesses rooted in balance, prosperity, and joy.

She has walked the path of uncertainty, doubt, and feeling alone while building something big, and she never wants you to feel that way. That’s why she is committed to creating innovative resources, educational tools, and empowering spaces to help you succeed on your terms.

Through webinars, coaching, in-person gatherings, and the power of our global community, she is here to support your journey — whether you’re starting fresh, scaling with soul, or simply seeking connection with like-minded women who believe in collaboration over competition.

You deserve success with soul — and she is here to help you create it.

Your ticket includes:

• Coffee/Water + Snacks
• Lunch
• Swag Bag
• ( 1) Drink ticket for Evening Social
• Activities throughout the day
• Connections, education + fun!

To learn more about speakers, sponsors, schedule, and more please visit https://www.beyondbusinessconference.com/

* * Registration closes September 8.

Event Venue & Nearby Stays

The Rewind West Des Moines, Tapestry Collection by Hilton, 6075 Mills Civic Parkway, West Des Moines, United States