2025 AFP Donor Retention: A Self-Assessment Workshop

This course is a comprehensive 4-hour workshop focused on developing a donor retention plan based on what research shows REALLY WORKS. Facilitated by Lori Hunter Overmyer, CFRE, you will learn to track overall gains and losses in donors and gifts and use that information to develop better cultivation and retention strategies.

WHO: Designed for fundraising professionals at the intermediate to advanced level with responsibility for donor cultivation. Teams of two from each agency should include a development professional and a data collection professional. If your organization does not have a data professional, your organization can send any additional team member who would have insight into your data or find value in a better understanding of it. You may also attend as a team of 1, for the same registration fee listed below.

WHEN: Friday, October 10, 2025

8am-12pm: for Organizations/agencies with budgets under $1,000,000

1pm – 5pm: for Organizations/agencies with budgets over $1,000,000

WHERE: American Red Cross, 995 E Broad Street

Columbus, Ohio 43205

COST: $120 per team (teams of one and two people will be charged the same registration fee). Registration is limited to the first 12 teams in each cohort!

REGISTRATION DEADLINE EXTENDED: Wednesday, October 8, 2025

Pending approval for 4 CFRE CE Credits.

Event Venue & Nearby Stays

American Red Cross, 995 East Broad Street, Columbus, United States