About this Event
At this thought-provoking event, you’ll hear from creative leaders and experts from the health industry and beyond speak about transformative approaches to health marketing and tackle difficult subjects, like treating gun violence as a public health epidemic and closing the gaps in health equity. In an era where patients and consumers are more empowered than ever, Clio Health will explore how advertising and marketing are evolving to engage them on their own terms. This event is the first in a two-part series that promises to ignite fresh perspectives and uncover how creativity is driving meaningful change in healthcare and beyond.
Sessions & Speakers Include:
BREAKING THROUGH THE CLUTTER: THE POWER OF PURPOSE-DRIVEN MARKETING
Focusing on the intersection of culture, society, media, and public health, this discussion will explore how communications, large and small, can lead to beneficial societal change. Through mission and purpose-driven marketing, we can speak to consumers from the heart and refocus on what is most meaningful in their lives – their family, goals and their health. This shift in communication will ultimately improve health care and society as our generation is faced with multiple crises - gun violence, health equity, maternal health. We will talk about the social needs the Ad Council is focusing on, the health needs consumers are yearning for and the power of purpose in driving change.
Panelists:
- Ramon Soto, Chief Marketing & Communications Officer, Northwell Health
- Michelle Hillman, Chief Campaign Development Officer, The Ad Council
- Jose Prince, MD, FACS, FAAP, Chief, Pediatric Surgery, Northwell Health
Moderator:
Scott Goodson, CEO & Co-Founder, StrawberryFrog
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CHANGING THE SCRIPT: CREATIVITY AT THE INTERSECTION OF HEALTH EQUITY & ENTERTAINMENT
Join us for a panel that dives into the use of entertainment as a creative tool that aims to close the health equity gap. Bringing together industry leaders and experts, we will explore the opportunities creative content, experiences and co-creation provide for health literacy and authentic audience connection.
Panelists:
- Eric Weisberg, Global Chief Creative Officer, Havas, Health & You
- Damien Escobar, Global Chief Music Officer, Havas | Emmy Award-Winning Violinist, Author & Philanthropist
- Dr. Olajide Williams, Professor of Neurology, Vice Dean, Columbia University Medical School | President and Co-Founder, Hip Hop Public Health
Moderator:
Charell Star, Executive Director, Muse by Clio
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CHALLENGING CONVENTION: BUILDING A FAST-MOVING CONSUMER HEALTH BRAND
Speakers:
- Andrew Loucks, Head of North America, Sanofi Consumer Healthcare
- Claudine Patel, Head of Brand and Innovation, Sanofi Consumer Healthcare
Event Venue & Nearby Stays
Havas Health & YOU, 200 Madison Avenue, New York, United States
USD 50.00 to USD 75.00