16 Hours SEO (Search Engine Optimization)Training course Columbus

This event has been UPDATED since it was first published. View the UPDATED & Detailed SEO(Search Engine Optimization) Training course for beginners Information here.

16 Hours SEO(Search Engine Optimization) Training course is Instructor-led and guided and is being delivered from January 19, 2021 - February 11, 2021 for 16 Hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.

• Instructor-led and guided training
• Practical Hands-On, Highly Interactive training
• This course will be taught in English language
• All Published Ticket Prices are in US Dollars

• January 19, 2021 - February 11, 2021 US Pacific time
• 16 Hours | 2 Hours on Tuesday, 2 Hours on Thursday every week US Pacific time
• 7:30 AM - 9:30 AM US Pacific time each of those days
• Please click here to add your city name and check your local date and time for the first session to be held on January 19, 2021 at 7.30 AM US Pacific Time.

• 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands-on Lab exercises provided
• Actual code and scripts provided
• Real-life Scenarios

• Role of SEO in Web Design and Web Development
• Learn the foundations of SEO
• On-page optimizations
• Off-page optimizations
• SEO Performance Reporting
• SEO and Content Creation
• SEO and Content marketing
• Social Media and SEO

• Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

1. Introduction to Search Engine Optimization

• The Evolution of Search Results
• How does SEO work?
• Benefit of SEO
• Difference between SEO, SEM, and SMM
• Google Search Architecture
• Ranking methodology
• Understanding the SERP and Search Operators
• Search algorithm updates
• The current state of SEO

2. Developing a Keyword Strategy

• Understanding User Intent
• Developing a Keyword Strategy
• Competition vs Conversion
• Keyword Tools
• Keyword Tactics
• Exercise: Keyword Discovery Process
• What is Keyword Research
• Business analysis process
• Types of Keywords
• Keyword Research Methodology
• Google Keyword Planner Tool
• Advanced Keyword Planning guide
• Paid Keyword Tools
• Keyword generation ideas
• Competition Analysis
• Competitor Metrics
• Finalizing the Keywords List
• Exercise: Keyword Discovery Process

3. On-Page SEO

• What are the Variable?
• Rich Snippets
• Pairing Keywords to Pages
• Tactics to Avoid
• Google website guidelines
• Fundamental On-page Factors
• Domain Name Optimization
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Headings & Footer Optimization
• SEO Content Writing
• Anchor Links Optimization
• Image Tag Optimization
• Sitemaps Optimization
• Robot.txt and its importance
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets (Schema)
• One Box Answer Optimization
• Exercise: On-Page Optimization

4. Content Strategies

• Creating Power Pages
• Content Strategies
• Auditing Content
• Formatting for Readability
• Exercise: Content Process

5. Off-Page SEO

• Introduction to Offsite Optimization
• Google Link building guidelines
• Important factors of Link Building
• Types of Linking Methods
• Links Analysis Tools
• Directories Submissions
• Local Business Listing
• Classified Posting
• Generating Links from QA sites
• Guest Blogging and commenting
• Press Releases
• Social Media Links
• Document Sharing Links

6. Social Media for SEO

• What are the Social Signals?
• Social Media Optimization
• Reviews

7. Monitoring your SEO Efforts

• Insight Tools
• Common Reports and Metrics

8. SEO Performance reporting

• Website Position Analysis
• Website Monthly Reports
• Google Analytics Reports
• Search Console Keyword Reports
• Link Building Reports
• Competitor Reports
• Paid Tools for monitoring SEO campaigns

Event Venue & Nearby Stays

IT Training Center, Tech Training Solutions, Columbus, United States