WHAT IS AN INSIGHT ? businesses make a difference when they are based on something meaningful
- learning what matters to the people you are targeting is more important than your product
- creating a story built on an insight will make all the difference
- having an original voice in a crowded market brings your difference alive
Dave McCaughan has four decades experience as a marketing communication strategist and market researcher working across the Asia Pacific. He has led Coca-Cola's advertising across the region, created the most successful toothpaste new product in Asia and helped local brands like Siam Amazing Park rethink who they are and how to tell their story.
Date & Time: August 14th, 9:00 AM - 10:30 AM
Location: Hyatt Regency Bangkok Sukhumvit, 4th floor Sukhumvit Gallery
Event Venue & Nearby Stays
Hyatt Regency Bangkok Sukhumvit, 1 สุขุมวิท 13, วัฒนา, กรุงเทพมหานคร, กรุงเทพมหานคร 10110, ประเทศไทย, Nana Plaza, Thailand